go_shep
Shep on a mountain ridge at sunset in the Canadian Rockies

Matt “Shep” Shepard · Alberta, Canada

I took
the long way around.

Ultrarunner, keynote speaker, and community builder in the Canadian Rockies. I learned most of this the hard way, and I would rather pass it on than keep it.

Who Is Shep

I have lived a lot of places.
The mountains have always been home

I’m Matt Shepard. Most people call me Shep. Right now I live in the Crowsnest Pass, in the southern Alberta Rockies. Five mountains ring this valley: Crowsnest, Tecumseh, Coulthard, Turtle, and Bluff. Turtle is the one that came down on the town of Frank in 1903. Behind them sit the High Rock Range and the Seven Sisters, and the Livingstone Range runs north from the highway. I have run most of it, some of it more times than I can count, and I am still finding lines I have not been on. The Livingstone traverse is on the list for this summer.

I started out as a combat medic in the U.S. Army. Following the end of my term of service, I moved back to Sitka, Alaska to study at the University of Alaska Southeast while working structural fire and EMT-II. From there, northern Alberta called, and I spent years in oilfield health and safety, earning a Certificate in Health and Safety from the University of New Brunswick along the way. I took that as far as running my own safety consultancy, which worked and which I did not enjoy, so I closed it and put the same skills somewhere I wanted to be instead.

Every one of those jobs put real consequences on the other side of a bad decision, and that background is in everything I do now, on the start line and on the stage.

Today I run ultramarathons at the elite level on both sides of the Atlantic, from the Rockies to Wales to Brazil. I build community in the places I call home, and through The Mountain Method keynote I help leaders and teams work out how much more they can handle than they think.

Matt Shepard smiling after a mountain run
Ultrarunner. Combat Medic. Keynote Speaker. Based in the Canadian Rockies, Alberta.

By the numbers

What it all adds up to.

701

Kilometres, Across the Years

Six days on foot in Arizona, second overall, and the around-the-clock course record. Still my longest single effort.

355

km, Keji's Backyard Ultra

Fifty-three yards, second overall out of 113 starters, and my backyard personal best.

9,377

m climbed, Bob Marshall Traverse

The unsupported out and back FKT of the Adirondack High Peaks near Lake Placid, fourteen summits twice over, with Cody Taylor in 2026.

The long game

It took a while to get here.

Every chapter of this is a tool I still carry: the medic training, the years on the fire floor in Alaska, the oilfield winters, the races I finished and the ones I did not. All of it is in the room when I step onto a stage or onto a start line.

US Military + Sitka, Alaska

Army Medic, Firefighter & EMT-II

Combat medical training in the US Army, then structural fire and emergency medical work in Sitka while I was at the University of Alaska Southeast. Coastal Alaska is a special kind of place to learn what you are capable of. The calls are real and you work them with whatever you brought, because the next truck is a long way off.

Shep looking out over the ocean in Southeast Alaska

Northern Alberta

Oilfield Health & Safety

Years of health and safety work in Alberta's oil patch: remote sites, high consequence environments, people making hard calls under pressure. A Certificate in Health and Safety from UNB only gets you so far out there. The credibility that actually matters comes from the decisions people watched you make when something went sideways.

Canadian Rockies

Field Operations, Sinister Sports

As Manager of Field Operations with Sinister Sports, I was the person who made sure thousands of athletes had an extraordinary experience across some of the most demanding terrain in Canada. The Death Race in Grande Cache. The Sinister 7 through Crowsnest Pass. The Divide 200 which passes through the Castle and along the eastern slopes of the Flathead range. If something needed to happen on course, I was the one making it happen. Chainsaw in hand when needed, all of my gear on my back, and no cell service most of the time.

High Rock Trail on the Divide 200 course in the Canadian Rockies

Across North America

Elite Ultrarunner

I put in thousands of training miles before I ever toed a start line worth talking about: 100-milers in the Rockies, six-day timed events in Arizona, backyard ultras in Tennessee, each one building on the last. In 2025 that work took me to two 200-mile races on opposite sides of the world, the Wild Horse 200 in South Wales in May and the Mons Ultra Trail in Nova Trento, Brazil in November. Kirsti ran both of them with me and we crossed the line together in Wales, joint 43rd, 83 hours and 51 minutes. The DNFs are in here too.

Shep on course at the Oldman Backyard Ultra

Treaty 7 Territory

The first runners of this land.

Crowsnest Pass sits on Treaty 7 Territory. The Blackfoot Confederacy, including the Piikani Nation, along with the Ktunaxa and the Tsuu T’ina, have lived with and moved through these mountains and the plains below them for thousands of years. Any story about running here starts with them, not with me.

Long before anyone called it ultrarunning, the buffalo runners were doing the hardest endurance work this land has ever asked of anybody. They were young men chosen for stamina and nerve, then trained for years. They went out to the herds wearing bison calf hides and moving the way a calf moves, close enough to stand among animals that could have killed them without breaking stride. Then they drew those herds, slowly and without spooking them, across kilometres of open prairie into drive lanes marked by hundreds of stone cairns. The work could run for days without a real break. Get it right and a nation ate through the winter. Get it wrong and people went hungry.

Head-Smashed-In Buffalo Jump, Estipah-skikikini-kots, sits about eighteen kilometres north and west of Fort Macleod, and it is where that knowledge is stacked deepest. The site was in use around 5,800 years ago and stayed in use until roughly 1850. The cliff itself is about ten metres at the drop, and the bone bed beneath it runs twelve metres deep. It has been a UNESCO World Heritage Site since 1981, and the interpretive centre is there in large part because Joe Crowshoe Senior, Aapohsoy’yiis, a Piikani ceremonial elder, spent years making sure the story would be told by the people whose story it is.

The story does not end there. Within a single generation the herds were gone, and the nations who had built their whole way of living around them were pushed onto reserves and into hunger. That grief is still carried, and the people carrying it are my neighbours. Kerry M. Scott’s A Contemporary Winter Count tells that history from the inside, in paintings and words, and it is worth your time. The runners did not disappear. Their descendants are still here, and they are still running.

In 2024, Elder Morris Little Wolf of the Piikani Nation gifted me a Blackfoot name: Ikkaayayi Sahkómapii, which translates as Swift Runner Boy. I carry that with a great deal of gratitude and care. I am also a supporter of the Buffalo Runners Society.

I run on this land as a guest and I try to act like one. I want to learn this history because I respect the people who were here long before me, and I want to look after this place the way they looked after it. The legacy is still going. I would like to be some help in carrying it forward.

I am not the authority on any of this. For the history above I leaned on Ryan Hall’s book Beneath the Backbone of the World, Kerry M. Scott’s A Contemporary Winter Count (free PDF), and the record kept at Head-Smashed-In Buffalo Jump. Any mistakes here are mine. Please educate me if you spot one.

The peaks of the Crowsnest Pass on Treaty 7 Territory
The mountains of the Crowsnest Pass, Treaty 7 Territory.

Selected results

The race record.

Not every race goes to plan. These are the ones that shaped where I am today: the wins, the records, and the ones that taught me the most by not going my way.

Around-the-clock course record · 701 kmAcross the Years · Arizona · 6-day timed event · 2nd overall · 2019Win / Record
Crowsnest High Five: Standard Route FKT · 21h 23mCrowsnest Pass, AB · 101.07 km, 7,122 m of climbing, five summits, one push · 2026FKT
Bob Marshall Traverse (NY): Out & Back FKTAdirondacks, New York · Unsupported · 108.8 km, 9,377 m · With Cody Taylor · 2026FKT
Columbia Plateau Trail FKT · 205 kmWashington · First person to complete it on foot · 40h 48m · 2021FKT
Two-time men's 48-hour championAcross the Years · 2022 and 2023 · 1,000-Mile JacketWin / Record
Backyard Ultra PB: 53 yards · 355 kmKeji's Backyard Ultra · Personal best · 2nd overall · 2024Top 5
5x Team Canada, Big Dog's Backyard UltraRepresenting Canada at the national and international stage · 2019 - 2024Team Canada

Keynote Speaker

The Mountain Method.

Your capacity to handle hard things is not fixed. It is trainable, and there is real biology behind that: a principle called hormesis, which describes how the body and nervous system rebuild stronger after the right dose of stress.

The Mountain Method takes that, plus what I learned across thousands of kilometres of trail and twenty years of work in high consequence environments, and turns it into three pillars your team can put to use.

Twenty to sixty minutes, story-driven and free of buzzwords, delivered with the same energy I bring to a 4:00 AM start line.

Shep speaking on stage at the Canadian Death Race

Follow along

Where I post.

Race reports, trail builds, gear in the field, and everything in between, as it happens.

Off the trail

Community comes first, and it always has.

The clearest lesson I ever got in this came from Kevin Barata. At Millarville in 2019 it came down to the two of us around yard 26. He was finished and he knew it, and I still needed 32 yards to earn the gold coin and the spot at Big’s, so he went back out and ran four more hours he did not need to run so that I could win it. I try to be that guy for other people now. The full story is on the race page.

The Crows Run Club gathered for a group trail run in the Crowsnest Pass

Founded with Kirsti

Crows Run Club

Kirsti and I started the Crows Run Club and it has become the best part of my week. Every Tuesday at 7:00 PM we head out for a 60 to 90 minute group trail run at a relaxed, social pace. It is a no-drop club, every level welcome, and no one gets left behind, because everyone starts from somewhere. As far as I am concerned that is this sport at its best.

In the Pass on a Tuesday? Come run with us.

Tuesdays · 7:00 PMRelaxed, social paceNo-drop, all levels

Billboard Advertising

MileAds Media Solutions

I built MileAds because I saw a gap: local businesses in our region had almost no access to affordable, highway-visible advertising. The kind of signage that actually gets seen. MileAds is my company, and I’m proud of what it does for the community. We give local businesses a real presence on the highway, without the corporate price tag.

It grew from the same instinct that led my business partner Adrian and I to buy the Klondike Gateway mobile home community. We saw a place that could be better for the people living there, so we made it better. Safe housing, a clean neighborhood, and now highway-visible advertising for the businesses around it.

Visit MileAds.ca →

Brand collaborations

Work with Shep

Gear testing and long-term feedback, social and video content partnerships, event presence and athlete representation. If you build something for people who go hard in wild places, reach out directly.

I keep these conversations personal. No management layer, no form to fill out.

media@goshep.run

“I look forward to sharing my notes with the next person
that wants to give the Crowsnest High Five a try.”

Matt “Shep” Shepard · goshep.run